Grow sales with shopping on Instagram

Let shoppers discover, shop, and buy your products directly from your Instagram posts and stories.

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Be where your shoppers and customers already are

Connect with shoppers all over the world who love to find and explore new products.

Inspire new shoppers and loyal customers

Grow brand and product awareness with posts and hashtags.

Make any Instagram post or story a shopping experience

Let shoppers browse and buy directly from Instagram. Add product stickers to any of your stories, or tag your products in posts.

Be even more discoverable

Have your products appear on the Advertisements channel in Explore, where Ads posts are personalized for users based on their interests and style.

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Sell anywhere. Accept any payment. Grow your business.

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